Voxer - Brand Design
Redesign process of the new Voxer identity was based on the recent company's decision to shift it's focus into more enterprise and business environment. The goal was to deliver a brand which will represent modern technology based on the live audio messaging communication.
Old voxer logo
Evaluation and setting a goal for new brand
One of the concepts: "bubble idea"
"bubbble idea" more developed
Another of the concepts using modern sans-serif italic treatment
iOS design explorations
"digital broadcast" concept idea
Final iOS icon selections
New voxer brand
Further developments related to brand
The final new Voxer brand delivers the message modern technology company providing live audio messaging tool. We kept and refreshed the orange feel of the logo as well as polished and swapped walkie character for more "device" like shape representing "live audio" action. Working on this redesign was enjoyable experience.